sandbox gta
Spotted the rising trend in sandbox games, quickly outlined the concept, and co-developed a prototype using internal assets. Launched it to the store, created ad creatives myself, gathered performance metrics, and improved them through multiple iterations.

sandbox simulation
Explored the niche of immersive sims (e.g. I Am Cat, I Am Security) before their rise and pitched a superhero simulation concept. Led the project as product owner and game designer from concept to release. Identified the best-performing visual style (CPI-wise), fine-tuned FTUE and monetization during soft launch based on funnel analysis and player data.

hyper-casual rail shooter
Led ideation and identified the opportunity for linear first-person action games with elemental powers, inspired by titles like Force Master. This concept led to the game's success. Managed publisher communication with SuperSonic.

idle clicker

hypercasual

tycoon

puzzle

match-3 hidden object

midcore rpg

clicker rpg

midcore idle rpg

real-time mmo rpg
Originated the idea in response to player demand for deeper RPGs. Built the game with a 3-person team, wearing many hats: game design, outsource management, customer development, server ops, analytics, monetization tuning, LiveOps, and event design.